Effective Date: April 15, 2025
1. Introduction
Omelo (“we,” “our,” or “us”) is committed to protecting the privacy and security of pet parents and their animals. This Privacy Policy describes how Omelo collects, uses, stores, shares, and protects personal and pet information through our website, mobile app, WhatsApp, and affiliated services (“Services”).
By using our Services, you agree to this Privacy Policy and our Terms of Use. If you do not agree, please do not access or use our Services.
2. Core Principle: You Own Your Data
We believe pet health data belongs to you, not us. We do not and will never sell, rent, or share your personal or pet’s medical data with advertisers.
To delete your data:
Email hello@beomelo.com with subject "Data Deletion Request"
Include your registered email/phone
Specify if you want complete account deletion or specific data removal
We'll confirm receipt within 48 hours
Your data will be deleted within 30 days
Data Retention Timeframes:
Active account data: Retained while account is active
Chat logs: Retained while account is active
Pet health records: Retained while account is active
3. Scope
This policy applies to all users of Omelo’s Services in India or abroad, including website visitors, app users, WhatsApp chat participants, and anyone interacting with our AI-powered diagnostic flows.
4. What Data We Collect
A. Information You Provide Directly
Name, phone number, and contact information
Email address and password (securely stored and encrypted)
Pet name, age, species, gender, breed, and health history
Uploaded images, lab reports, X-rays, videos, or PDFs
Messages, voice recordings, or chat conversations with Omelo
Feedback, support queries, and user-submitted reviews
B. Automatically Collected Data
IP address, device type, OS version, mobile network
In-app behavior (buttons clicked, features used, session duration)
WhatsApp metadata (message timestamps, session duration)
Location (approximate city or region)
Cookies, pixel tags, and local storage data for session continuity
C. Sensitive Information
Pet trauma descriptions
Emotional distress messages
Voice notes involving household medical context
All sensitive data is treated with strict confidentiality and restricted internal access.
5. Permissions and Explanations
Camera
Purpose & Usage: To capture images of pets for diagnostic purposes (e.g., scanning eyes, ears, teeth for health insights)
Data Handling & Security: Images are encrypted during transmission and storage. Only user-selected images are processed.
Microphone (Record Audio)
Purpose & Usage: To record voice notes describing pet symptoms or concerns
Data Handling & Security: Voice recordings are encrypted and accessible only to authorized personnel for diagnostic purposes.
Storage (Read/Write)
Purpose & Usage: To save pet scan images/reports locally, upload existing photos/documents, and download health reports
Data Handling & Security: Only user-selected files are accessed. No scanning or collection of unrelated files or folders.
Location (if used)
Purpose & Usage: To personalize suggestions and comply with regional regulations
Data Handling & Security: Only approximate city/region is collected; not used for tracking or advertising.
All permissions are used exclusively for providing pet healthcare services. You can revoke permissions at any time in your device settings.
6. How We Use Your Data
To create and manage your account and authenticate users
To deliver personalized health suggestions and AI triage for pets
To route your case to human veterinarians if needed
To improve our AI’s diagnostic accuracy (using de-identified data)
To notify you about critical follow-ups, alerts, or test results
To ensure platform security, prevent abuse, and comply with legal mandates
To communicate with you for feedback, support, and app updates
Aggregated and anonymized data may be used for analytics, never including personally identifiable or pet-specific information without your explicit consent.
7. Data Sharing (Rare, Controlled, Secure)
We do not sell or rent your information. We may share minimal necessary data with:
Licensed veterinarians for medical escalation (with your consent)
Diagnostic partners for test result delivery
Infrastructure providers (e.g., AWS, WhatsApp Business API) for hosting and chat delivery
Government bodies if legally required for zoonotic disease reporting
All vendors are contractually bound to strict data protection standards.
8. AI Transparency
Your chats, voice notes, and image uploads help us train safer, smarter, and more emotionally attuned AI for pet healthcare. Training uses only anonymized or de-identified data. Internal reviewers cannot trace submissions back to you.
This app provides PET healthcare only, not human healthcare.
You can opt out of AI training contributions by emailing hello@beomelo.com.
9. Children and Minors
Omelo does not knowingly collect data from individuals under the age of 18. If we learn we have collected personal data from a minor, we will delete it immediately.
10. Data Retention
We retain user and pet data only as long as necessary to:
Deliver services
Fulfill veterinary or regulatory obligations
Improve product safety
You can request deletion of your account or data at any time by contacting hello@beomelo.com. We will comply within 30 days unless retention is required by law.
11. Data Security
Encrypted storage of all media and messages
End-to-end secure transmission
Role-based access control for internal teams
Regular audits, vulnerability scans, and breach monitoring
No system is 100% secure. You acknowledge the inherent risk in digital services.
12. User Rights
Depending on your location, you may have rights to:
Access the data we hold about you or your pet
Request correction or deletion
Withdraw consent for any non-essential use
Lodge a complaint with a data protection authority
To exercise these rights, contact: hello@beomelo.com
13. Legal Basis (For GDPR/EU Users)
We process data under lawful bases including:
Consent (where applicable)
Contractual necessity
Legitimate interest (e.g., fraud prevention, safety improvement)
Legal obligation
14. Health Disclaimer
The health care tips and suggestions provided by Omelo are for informational purposes only and do not replace professional veterinary advice. Always consult a qualified veterinarian for your pet’s health concerns.
15. Changes to This Policy
We may revise this Privacy Policy periodically. If we make material changes, we’ll notify you via app notification or email. Continued use of Omelo after updates implies acceptance.
16. Contact Us
For questions, requests, or concerns:
Omelo (PawTech Solutions Pvt. Ltd.)
3rd FLOOR 235, 13th CROSS ROAD 2nd STAGE, Indiranagar (Bangalore), Bangalore North, Bangalore-560038, Karnataka
Phone: +91-7317500242
Email: hello@beomelo.com
Website: www.beomelo.com
Made in India. Powered by love. Built for 600 million unheard living beings.
